Conferences are a funny thing.
Sometimes it's not the keynote presenter that creates the game-changing takeaway. As a conference organiser, you might find it ludicrous to hear me say that. After all, these are the people we shout about the most when we encourage you to buy a ticket!
The thing that has the most impact on you can often be simple, like the person you sit next to for lunch who will inspire you to change the way you’re looking at a problem RIGHT NOW. Or the woman behind you in the queue at the bar that is now your new investor, supplier or customer.
In Miami last year, Claudia Zylberberg, CEO of Akron Biotech said 11 words that we scribbled down; this quote still sits proudly on our fridge in the office. ‘We get better by empowering the person that sits beside you’.
Who will you sit beside this September at Phacilitate Leaders Europe? Will you use it as an opportunity to empower them?
With so many conferences to pick from every year, it's getting harder to decide which will be the best to spend your money on. Which will give you the best opportunity to advance your pipeline or close your next deal? What if you looked at it a different way and asked yourself, 'Which forum can I use to inspire my community?'
It's easy to look at the conference agenda and wonder what value can you extract from it. It's harder to ask, 'what can I put into this? Who can I empower? Can I inspire someone to do one thing differently?'